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19 Backlinks & Keywords Optimization SEO Management Tools?

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Basically it’s the bulk of SEO optimization management including a multitude of tools. In this case SemRush is used as an example of an SEO optimization service provider that you the user can use to compare with other providers.

What Is Search Engine Optimization?

SEO or search engine optimization is the using of management tools to improve search engine rankings of websites on Google. However it involves the use of many various tools. Developers strive to get indexed on the first page by using the tools needed to realize a company’s or an individual’s online campaign goals.

19 backlinks and keyword SEO

19 Backlinks & Keywords Tools

The 19 backlinks & keywords optimization SEO management tools are outlined below and are services offered by SemRush.

1. What Is A Backlinks Analytics Tool?

Backlinks analytics tool should provide the user the ability to find and track backlinks on a large database of backlinks. For instance you should be able to do a backlink analysis workflow. In addition you should be able to filter results, sort backlinks and analyze your prospects. Moreover you should be able to find the richest backlink portfolio and see backlink types.

As well you should be able to see the authority score of referring domains and evaluate how the links from these domains may affect a website’s SEO. In addition you should be able to check the type of backlinks you are getting. Have the ability to check the IP of each referring domain’s host, how many backlinks from a single address and various countries.

More information on backlinks analytics tool

2. What Is A Backlink Audit Tool?

The backlink audit tool allows the user to create a list of backlinks you would like to remove from your backlink profile. Get rid of bad links with the Google Disavow tool. track new, lost, or broken backlinks. Analyze the performance of backlinks for the last 60 days.

In addition the user should be able to connect Google Search Console, be able to spot a greater number of backlinks. Upload external backlinks list into the tool. Perform a major detox of your backlink profile. Moreover recrawl your backlink profile to spot any potentially toxic links.

More information on backlink audit tools.

3. What Is A Backlink Gap Tool?

The backlink gap tool allows the user to compare up to 5 domains. Compare referring domains of yours and your competition. Locate and identify referring domains you are missing. Export your accurate data for export in an excel or CSV file. Compare your competition’s domains to yours. Pinpoint the best backlink opportunities. Identify websites relevant to your niche with large amounts of backlinks.

In addition you should be able to identify referring domains of your competitors. Assess your competitor’s backlink profile expansion. See domains linking to your competitors. Find backlinking opportunities you may be missing. And in addition see what backlinks you don’t have compared to your competitors.

More information on backlink gap.

19 backlinks & keywords tools
Find the best backlink opportunities, see websites relevant to your niche with the most backlinks, find referring domains of your rivals, see domains linking to your competitors, see opportunities you may be missing and find what backlinks your competitors have compared to you. Try It Free

4. What Is A Bulk Analysis Tool?

The bulk analysis tool provides the user the ability to see and compare backlink profiles of multiple websites or URLs. Find URLs at any level, a root domain, a subdomain and compare the results. Get a clear picture of market disposition. As well as have access to various metrics and be able to compare them.

In addition the user should be able to sort your backlinks by type, text, image, form, frame, follow, nofollow. See and analyze backlink strategy patterns of your competition.

More information on bulk analyze tools.

5. What Is A Domain Overview Tool?

This SEO management tool should provide the user the ability to check a domain’s online visibility across all platforms. Get a quick overview of any domain’s visibility. See how a domain performs through key metrics such as organic, paid traffic, backlinks, and display ads. Access more detailed reports to carry out deeper research. Find usable keywords that bring you or your competitor to the top 100 of Google’s organic search. See which keywords a domain utilizes. And in addition see how these keywords are distributed.

Moreover you should be able to see your keyword competitors and analyze their traffic. Get information on a domain’s paid traffic. Check the cost of paid traffic. See which keywords the domain makes ads for in Google Search. Access what texts are used in your competitor’s ads. What keywords bring users to a website via Google Ads. See paid traffic competitors.

Furthermore you should be able to see the most usable keywords that bring you or your competitor to the top 100 of Google’s organic search. See which keywords a domain utilizes. Access how these keywords are distributed, and who else uses them in organic traffic. Find your keyword competitors and analyze their traffic.

More information on domain overview tool.

6. What Is A Google Data Studio Connector Tool?

This SEO management tool should provide the user the ability to add data into your Google Data Studio reports. Present appealing visuals and create custom dashboards. Visually present and deliver complex metrics in an easy to understand manner. Combine data from various sources such as Google Analytics, MySQL, BigQuery, YouTube. Integrate Google Data Studio reports in your website.

Moreover you should be able to access data from multiple sources. Create your SEO dashboards and reports. Create your own SEO report. Transform data into organized and meaningful information. Generate easy to understand graphs and charts. Access to a drag-and-drop editor, be able to create pie charts, bar charts, geo maps, data tables, etc. See a wide variety of data from both sources associated with Google.

Furthermore you should be able to share date with individuals or teams. Update information in real time. Save and export reports as a PDF file and share.

More information on Google Data Studio connector tool.

Keyword SEO Tools

7. What Is A Keyword Gap Tool?

This SEO management tool should provide the user the ability to compare your business’s keyword profile to competitors side by side. Spot SEO gaps and new ranking opportunities. Run an in-depth analysis of competitor keywords on desktop and mobile keywords. Perform an in-depth analysis of any domain, subdomain, subfolder, or URL.

Additionally you should be able to find shared, unique, and untapped keywords for any of them. Analyze the corresponding search engine results for each domain. Compare your competition’s organic and paid search profiles. Find your top opportunities. Analyze the visibility of your competitors, their profiles. Spot keywords with low competition. Compare content URL by URL.

Furthermore you should be able to analyze overlap between the keyword portfolios of competing domains. Access to missing and weak keywords. Build a master list.

More information on keyword gap tool.

8. What Is A Keyword Magic Tool?

This SEO management tool should provide the user the ability to research new ranking opportunities. Analyze if a keyword has informational, navigational, commercial, or transactional intent. Find the number of monthly searches of a particular keyword. See the value and benefit for your rankings. Find the level of interest in a search query. Visualize how often a keyword has been Googled.

Moreover you should be able to find the average price for a user’s click on an ad. See potential costs for your PPC campaigns. Find a wide range of parameters, including keyword intent, available SERP features. Analyze your top-ranking competitor’s backlinks. Find the number of snippets that appear for a unique search. Discover if your website can acquire a SERP feature for a particular keyword. Have access to global and local research possibilities, automated grouping, intent analysis.

Furthermore you should be able to have access to search volume calculations, and the most accurate keyword difficulty estimations. Build customize keyword lists and filters. Spot less competitive long-tail keywords. Find tailored terms and keywords from groups and subgroups. Analyze search volume, average difficulty and intent. Customize keyword lists using advanced filters and export .CSV and .XLS.

More information on keyword magic tool.

9. What Is A Keyword Overview Tool?

This SEO management tool should provide the user the ability to find the organic and ad value of any keyword. See key metrics for any keyword. Visulaize keyword difficulty and intent. Find global and local search volume. Size up the competition by SERPs results. See more opportunities to rank for. Create lists focused to the suite your search intent. Find questions people have about your product and/or service.

Moreover you should be able to generate ideas with related keywords. Analyze winning ads. Find your Google competitors and evaluate your bidding strategy. see ads that brought the most ROI. Visualize real ads displayed for your keywords. Find the keyword ads history.

Furthermore you should be able to analyze keyword search volume and fluctuations. Discover seasonal spikes in your target audience interest. Generate bidding strategies and content plan.

More information on keyword overview tool.

free trial for keyword tools
All the metrics are updated on demand, find intent, search volume, trends, cost per click, keyword difficulty, valuable keywords, create a master list, all your keywords in one place, save, manage, and export your master lists. Try It Free

Other SEO Management Tool

10. What Is A Link Building Tool?

This SEO management tool should provide the user the ability to find new link building opportunities. See contact information on target websites. Follow your campaign progress. Find your link building activities. Visualize new prospects, check email statuses and domain updates. Find domains suitable for your campaign. Discover domains that rank for your target organic keywords. Find domains that have backlinks to your competition.

Moreover you should be able to use email outreach to stay up to date. Analyze your link building progress. See which backlinks are active, broken, lost or rejected. Find backlink opportunities suited for your site. Get access to smart filters and building lists. Check ratings of each link prospect. Find lost or broken backlinks and move them to your in progress list.

More information on link building tool.

11. What Is A Listing Management Tool?

This SEO management tool should provide the user the ability to upload business information into dedicated directories. Add your business name, address, phone to related directories. Include Google, Yelp, Facebook, Alexa, etc. Spread your business information across maps, applications, search engines and aggregators. Edit or update your listing any time. Add and update logos, photos and videos.

In addition you should be able to find out what your customers think about your product and check reviews. View all available reviews of a listing. Read reviews in the tool’s interface and maintain it. Track all your customer’s reviews in one place. Filter reviews to point out the most important ones. View your client’s opinions and respond to it quickly.

More information on listing management tool.

12. What Is A Log File Analyzer Tool?

This SEO management tool should provide the user the ability to discover how search engines interact with your website. Access and view log file analyzer. Find data about errors and detect technical, structural or navigational issues. Discover the files Googlebot interacted with. See crawling budgets. Find comprehensive tables and graphs. Analyze the whole crawl process.

In addition you should be able to see the whole picture of the crawl process of your site. Analyze log files, find the highest number hit by Googlebot. Understand exactly how bots crawl. Download your access.log files via an FTP client.

More information on log file analyzer tool.

13. What Is An On Page SEO Checker Tool?

This SEO management tool should provide the user the ability to pinpoint your site’s weaknesses. Compare your page with the top 10 real-time organic competitors for target keywords. Discover which pages of your website perform the best. Optimize your pages for target keywords. Analyze your site’s landing pages and get suggests. Find new sources for traffic gathering and strengthening your rankings. Get access to suggestions that will help you get backlinks.

Moreover you should be able to discover anchor texts your competitors have. Discover technical issues affecting your website’s search positions. Find how to improve your website’s health and fix critical errors. Check your competitors content in Google’s top 10 for given keywords. Get insights on semantically related words you can enrich your content. Learn how to make your content more readable and consistent. Analyze the content of your Google rivals.

In addition you should be able to see how your webpage is perceived by your audience. Discover how to get your webpage to Google’s Search Engine Results Page. Check landing pages, choose a crawler, and schedule the emails with new ideas. Integrate data from Google Analytics, Google Search Console. Analyze Google ranking factors. See if your site complies with all of the off-page/on-page SEO elements. Discover your content’s relevancy and quality, backlink’s, trustworthiness and reputation.

Furthermore you should be able to discover practical suggestions, helpful tips and educational content. Analyze Google’s top 10 performers. Access the detailed analysis report. Discover information for a selected landing page.

More information on on page SEO checker tool.

14. What Is An Organic Research Tool?

This SEO management tool should provide the user the ability to discover the most beneficial keywords of your competition. Find the best SEO practices of your competitors. Analyze any website’s rankings in Google’s top 100.see domain’s keywords and traffic across desktop and mobile devices. See keyword trends, estimated traffic, top position changes, SERP features, and more. Visualize the real SERP snapshots.

In addition you should be able to see domain rankings in dynamics. See the domains competing for the same keywords. Analyze the number of their keywords, estimated traffic, and traffic cost. See your competition’s pages in Google’s top 100. Filter keywords by position, intent, CPC, traffic, SERP features types. Access detailed historical data to analyze the competition.

More information on organic research tool.

15. What Is An Organic Traffic Insights Tool?

This SEO management tool should provide the user the ability to discover “not provided” keywords. Discover data on your website’s performance. Find data on the total users, new users, sessions, pages, session duration, bounce rate, and goal completions. See a detailed list of the keywords your website’s pages are ranked for.

In addition you should be able to sort your GSC keywords by type, position, clicks, impressions, or CTR. Discover fresh data from Google, get the full scope of keywords to work with. See traffic insights for a particular location and device.

More information on organic traffic insights tool.

16. What Is A Position Tracking Tool?

This SEO management tool should provide the user the ability to see the search rankings of your website over time. Compare search rankings to your competitors. Discover new opportunities to get into the top results. See any fluctuations in your website’s ranking on search engines. Compare your, and your competition’s rankings in Google’s organic top 3, 10, 20, and 100. Discover the ranking in the top paid results from Google Ads.

Moreover you should be able to monitor keyword rankings for your website or a competitor and track any movements. Discover rankings on a SERP. Filter results to see what keywords activate SERP features. Identify the top-performing landing page of a particular domain. Analyze the metrics of the keywords correlating with any page. Monitor the pages that started or stopped performing. Discover the domains competing with your own for traffic.

Furthermore you should be able to track the performance on a dedicated Competition Map. Discover how a website performs across different locations and devices such as desktop, smartphone or tablet. Compare the search volume from different regions. Find opportunities to appear on Google’s SERP with the featured snippets section. Check SERP features-triggering keywords. See a quick progress review of the campaign you’re running. Track the success of your competition. Discover precise information helping you spot new keyword content opportunities.

Position Tracking Tool Does A Lot

In addition you should be able to discover how your optimization efforts help your keyword rankings. Track your competition’s keyword rankings with side-by-side comparison. Create multilingual tracking campaigns for any location. Analyze up to ten competing domains. Discover which local competitors are ranking in Google’s top 100 results for the same keywords you are using.

As well you should be able to manage thousands of search terms. See statistics collected from desktops, tablets, or smartphones. Compare your own positions in desktop and mobile on the same graph. See how to schedule standard reports to be sent to you. Ceate custom templates, or add detailed annotations. Integrate the data into Google Data Studio. Create custom reports.

More information on position tracking tool.

17. What Is A Ranks Tool?

This SEO management tool should provide the user the ability to analyze the online presence of your competitors and prospects. Discover the most performing websites. Research regional databases. See competitive analysis references. Find the domains that are getting the most traffic from organic search. Compare the online performance of different websites. Discover keywords and traffic costs for the purposes of competitive analysis.

Moreover you should be able to discover the main traffic trends for the target website and discern its growth. Export the data CSV or Excel file. Estimate the size of your competition’s business compared to each other. Discover the size of your competition’s advertising budget is. See how many keywords of you your competition. Discover how your competition’s sites perform in different countries and locations. Visualize the number of keywords your competition ranks for within Google’s first 10 organic SERPs.

Furthermore you should be able to discover the estimated traffic your competition gets from its SE Keywords. Compare your competition’s purchase of the same amount of organic search traffic. See the number of keywords used for the domain’s ad(s) in Google. Discover the estimated monthly traffic your competition receives from its paid keywords.

More information on ranks tool.

18. What Is A Sensor Tool?

This SEO management tool should provide the user the ability to see any increase or decline in your website’s positions in search. Discover the main reasons behind changes. How email and browser notifications on affect significant fluctuations in the SERP. Access to sets of keywords to track daily position changes. Find the latest updates and their specifics. Discover a niche to expand to.

Moreover you should be able to see the volatility comparison between categories, countries, keyword databases, etc. Discover the SERP features occurrence trend for the top 20 search results. See the deviations analysis showing the categories most impacted by a specific update. Monitor daily changes in the rankings in the selected category. Discover the SERP volatility on a scale of 0-10. See the position changes for numerous sites. Compare your project to the rest of Google.

Furthermore you should be able to discover any volatility compared to other sites from a specific niche. Make visual comparisons for different countries, desktop and mobile devices. See which of the tracked domains ranking in Google’s top 20 are most affected by the update. Discover important updates directly in Sensor’s interface. Find news on algorithm updates Google implements regularly.

More information on sensor tool.

19. What Is A Site Audit Tool?

This SEO management tool should provide the user the ability to perform a technical SEO audit. Discover and fix on-site issues. Improve your Google rankings. Scans websites for over 130 technical and SEO mistakes. Discover severity errors, warnings, and notices. Improve what needs immediate attention. Work on your money-making pages first.

Moreover you should be able to see detailed reports on crawlability, site performance, internal linking, HTTPS, international seo. Monitor your website for health issues. Analyze the results of different SEO audits and track changes. Schedule a weekly technical SEO .see reports regularly, and monitor if the number of issues found is shrinking.

More information on site audit tool.

Other SEO tools: Social Media Management, Competitor Research, Advertising SEO, Content Management.


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